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SmartResponse Launches New Oakhouse Foods DRTV Advertising Campaign

Pete Mills

On December 26th Oakhouse Foods launched a new direct response TV advertising campaign to promote and showcase their extensive range of frozen savoury and sweet dishes for home delivery across the UK.



The 180 second DRTV advert creative has been produced by SmartResponse who will also be managing the specialist DRTV media buying/planning and campaign optimisation for this advert.



Commenting on the campaign, Briar Holdsworth, Acquisition Marketing Manager of Oakhouse Foods: “We are very excited to promote our brand with DRTV advertising with SmartResponse. Our excellent new three-minute DRTV advert showcases our wide range of delicious frozen dishes whilst promoting our company heritage and dedication to optimal customer service and home delivery – we cannot wait to see the results from the campaign”. 



Pete Mills, Managing Director of SmartResponse, responded: “It has been a delight working with the talented team at Oakhouse Foods – a perfect company for the medium of DRTV advertising with such a great story to tell about both the brand and their exciting and extensive food offering”.



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